![]() People type queries into a search engine that may include phrases such as, , and. ![]() You need to know what people search for and how they search.įor example, one of the initial stages in the buyer’s journey involves seeking information. The fallacy with this approach is that “great content” doesn’t differentiate between people at different stages of the buyer’s journey. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy. When it comes to SEO, keyword research is an important foundational step.
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